When Apple unveiled its iPhone 14 lineup previous this month, the general public had been keen to peer what new options had been going to look in the most recent units. Would Apple fortify the cameras? (Oh boy, would they.) Would the iPhone 14 Pro improvements outshine the adjustments to the usual fashions? (In a phrase, completely.) And what destiny would befall the notch? (On the Pro fashions a minimum of, it is long gone to continue to exist a farm upstate. Now stare in admiration on the Dynamic Island.)
I used to be eager about these items, too — type of. But what I truly sought after to peer was once whether or not Apple made any adjustments to the acquainted Apple brand at the again of its telephones.
I did not be expecting the emblem to transport, after all. Apple’s were given to emblem its telephones by hook or by crook, and now that the iPhone’s notch is being eased out the door, that symbol of an apple with a chew out of it that embellishes the again of each and every iPhone is definitely essentially the most recognizably Apple factor about those handsets. The location of the emblem and even its very life at the iPhone is not the issue right here.
The drawback is that the Apple brand is truly glossy — overly so, I’d argue. And that development continues with the emblem at the again of the iPhone 14.
Apple embellishes its telephones with a reflected corporate brand and has accomplished so for relatively a very long time. I’ve were given units right here relationship again to 2018’s iPhone XR, and each and every one is glossy and shimmery in opposition to the instrument’s again panel. But I’d argue that beginning with the iPhone 12, issues were given in particular glossy, with that reflected brand status out on no matter glass subject material Apple was once the use of for the iPhone’s again.
That’s after I started to note the Apple brand at the iPhone extra at any fee. And now not continuously for causes that Apple supposed.
Lay down your telephone face down on a table with the emblem going through up — a now not unusual observe to keep away from being distracted via your smartphone — and a sunbeam or a mild will hit good. And all of sudden, there is a flashing mirrored image dancing within the nook of your eye. Or even worse, you can be the use of your telephone and spot that you are inadvertently redirecting a beam of sunshine onto anyone else’s face.
You know that scene in Raiders of the Lost Ark, the place Indiana Jones makes use of the Staff of Ra to seize a sunbeam inside the Map Room at Tanis to show the site of the Well of Souls? The solar hitting off the reflected Apple brand at the iPhone is so much like that, handiest you do not finish up discovering the Ark of the Covenant and the result is handiest moderately much less face melting.
Obviously, this overly glossy brand is extra of an annoyance than an issue, however so far as annoyances pass, it is a puzzler. Our smartphones supply us with an terrible lot of precious gear at our fingertips, however with that comes a reputedly unending capability to worsen the entire other folks round us with notification pings, grating ringtones and — sure — distracting lighting and reflections. Most of those irritations we will do something positive about, whether or not it is silencing your telephone or disabling your always-on show or Rise to Wake function.
But there is not any option to block out the solar blazing off the apple-shaped reflect at the again of your iPhone, in need of wrapping your telephone in a case. (To that finish, possibly you must imagine selecting up one of the vital very best iPhone 14 instances sooner than you inadvertently blind any passersby along with your new handset.)
Again, having a telephone with an Apple brand that flickers find it irresistible’s a vampire in a Stephenie Meyer e-book isn’t the worst factor on this planet, particularly when you are taking all the iPhone 14’s many robust issues into account. I would possibly not like seeing that shimmer of distracting mild bouncing off the iPhone 12 I’m these days the use of, however I’m now not about to ditch the superb cameras and iOS 16 enjoy over that.
It’s simply that is an instance of the ones occasional circumstances the place Apple has positioned the aesthetics of a reflected brand over how sensible that design choice in fact is. Maybe we will upload a much less flashy brand to our iPhone 15 want record, and hope that via subsequent yr, Apple sees the sunshine — actually, because it bounces off the emblem at the again of the iPhone.