LED or OLED: How to choose your new TV?

Difference between OLED and LED TVs. ©LG
Difference between OLED and LED TVs. ©LG

OLED is now a mature technology in the field of televisions. Discover the difference between a LED and an OLED TV.


LED, OLED and QLED: what does it mean?

Today there are 3 main different technologies in TVs industry:

  • LED TVs, the most widespread technology today.
  • OLED TVs, a new technology with models that are starting to become more numerous on the market. The term OLED means “organic light-emitting diode“.
  • Quantum Dot TVs, also called QLED TVs recently by Samsung (to cultivate confusion with OLED)

These 3 technologies have advantages and disadvantages in the way the image is generated and displayed.

Remember that the slab technology is independent of the screen resolution (HD, or 4K / UHD). OLED TVs being today high-end TVs, they are all in 4K, with a few rare exceptions.

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What is the difference between LED and OLED?

In order to understand the difference between LED and OLED, it is necessary to clarify an essential point: the way the image is generated on a TV.


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LED TVs have in recent years completely replaced the so-called “LCD” TVs. Nevertheless it is an abuse of language, because a LED TV is still an LCD TV, meaning that it works with liquid crystals. The only thing that differs is the way the liquid crystal is illuminated on the screen so that it is visible:

  • On an old LCD TV, the liquid crystals were illuminated by fluorescent tubes.
  • On LED TVs, the liquid crystals are illuminated by light-emitting diodes (LEDs). This has reduced the screen thickness and weight, provides better contrast levels, richer colors, deeper blacks, and also reduces electricity consumption.



On an OLED TV, each pixel produces its own light to generate the image. OLED technology is therefore very different from LED.


Why choose an OLED TV?

Thanks to this technology, OLED TVs have many advantages over LEDs.

Image quality

OLED was indeed expected on televisions because this technology allows new possibilities because the pixels generate their own light:

  • An unparalleled level of black (it is possible to completely turn off the pixels).
  • Very high levels of contrast.
  • The absence of the “clouding” phenomenon frequently seen on LED TVs. Clouding is due to LED backlighting that is not uniform on the slab, causing gray “clouds” on dark images. This phenomenon is more or less visible depending on how the LEDs are arranged. With OLED, each pixel produces its own light, which allows it to avoid this type of defect related to backlighting.
  • An extended viewing angle.
  • A very good response time (we are talking about 0.1 ms response time compared to 2 ms for the best LED TVs).

In addition, OLED technology makes it possible to further reduce the thickness of the screen (only a few millimeters thick), and to further reduce power consumption.

Screen marking and OLED: The risk Burn-in

As we have seen previously, OLED display technology brings many advantages.

But the technology has a defect that should be mentioned: the risk of burn-in.

The burn-in corresponds to a permanent marking of an image on the slab, because of a fixed image remained too long on the screen. The marking is then definitive (contrary to the image persistence which is temporary).

How does it occur?

On the OLED, each pixel is independent and generates its own light. With a normal use, the pixels will wear out in a more or less homogeneous way over time. But in case of a still image, some pixels will wear out faster than others. They then no longer have the same level of brightness, which causes the image to be marked.

Don't leave the TV on a still picture

With an OLED TV, you should therefore be careful not to leave the TV unnecessarily on a still picture. Especially with video games (no screen left on pause for an unreasonable amount of time) or when used with a PC. It can also happen that a portion of the image is fixed in certain uses (player interface of a video game, etc.).

Devices to prevent the Burn-in risk

Conscious of the “weakness” of the technology, OLED TV manufacturers have also developed devices to prevent the risk of burn-in of the OLED slab. These devices are of 4 types, depending on the TV model:

  • a screen saver feature, which the TV triggers when it sees a still picture for too long.
  • the Screen Shift (LG) or Pixel Shift (Sony), which moves the image a few pixels along the screen.
  • Consistent Refresher of a background refresh of all the pixels of the TV: the function should only be activated occasionally because it can reduce the life of the TV and/or a more periodic “maintenance” (LG’s Pixel Refresher, on the latest models, for example, is activated periodically when the TV is in standby mode, and lasts only a few minutes).
  • finally, on some of the latest models (LG in particular), there is a function called Logo Luminance Adjustment: if the TV detects a fixed logo in the image (typically the logo on a TV channel), it reduces the brightness of the logo by 20%.
Keep the Burn-in risk in mind while using the OLED TV

Everything is done to ensure that during normal use, screen marking does not occur on a TV. Nevertheless, the owner of an OLED TV should keep this risk in mind when using his TV. Finally, it seems that most manufacturer’s warranties do not cover burn-in.

The price of OLED TVs

If your budget allows it, the OLED will bring you unparalleled image quality. But this image quality comes at a price, which is particularly high compared to LED.

OLED TVs manufacturers

With OLED technology, the choice of manufacturers is more limited. We mainly find :

Please also be aware that only LG manufactures OLED slabs, other manufacturers buy the slab from LG.

For its part, Samsung has abandoned OLED technology on TVs in favor of Quantum Dot / QLED, which is yet another slab technology.

The screen size

Regarding the screen size, there were previously only 55 inches (140cm), 65 inches (165cm) and 77 inches (189cm). The year 2020 sees the arrival of the first 48-inch (123 cm) OLED TV models. But even on this reduced size, the price remains high because of the miniaturization requested.

As you can see, the OLED is still top of the range!

  • A 1st price range between 1500 and $2000. These first price OLED TV models are necessarily on the diagonal of 55 ” and 48 “.
  • A 2nd price bracket, from 2000 to $3000 with more advanced models but always on the 55 ” diagonal.
  • For larger diagonals, prices are soaring, the 65 ” models are mostly in the $3000 and more.

Conclusion: OLED or LED?

OLED brings undeniably:

  • A unequalled image quality
  • Unprecedented thinness of screen allowing new design possibilities.

OLED TVs today are almost all in 4K, the few models that existed in HD are tending to disappear.

While OLED is certainly a technology of the future for TVs, it is still expensive today. Of course this will depend on your budget, as well as the screen diagonal you need.

OLED also presents a risk of screen marking if the still image is displayed for too long. The manufacturers multiply the devices making it possible to limit this risk for a normal use.

Since 2020, there are a few models of OLED TV in 48″. This smaller diagonal doesn’t allow to lower the price of OLEDs much.

On a TV of 55″, the question of OLED is to be thought about because there are “accessible” models, even if it remains a consequent purchase. However, there are very good LED TVs in this price range.

Above 55″, OLED TVs are still very expensive.

So, it’s all about choosing the technology adapted to your needs, and the price adapted to your wallet.


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